Nigerians have disrupted a South African ride-hailing service and other businesses in response to an online ‘order war’. In response to a recent “order war” initiated by South Africans, Nigerian users have caused a surge in taxi fares in South Africa by organizing drivers of ride-hailing apps to converge at specific locations. This action comes after South Africans took to X (formerly Twitter) to boast about deliberately wasting Nigerian drivers’ time by placing and then canceling ride requests from their country. Read here
Nigerians have escalated their response, extending their efforts to other businesses in South Africa, including restaurants that accept payment on arrival, in a coordinated effort to disrupt operations as a form of retaliation. Here are some posts below…